Six Ways to Leverage What You Have

six-ways-to-leverage-what-you-haveHave you ever noticed how much time entrepreneurs spend setting goals and working to achieve the next big thing? We are constantly looking ahead. Sometimes we forget to take inventory of the here and now. We don’t even notice all the amazing ways we can leverage what we have – in order to get where we are headed.

Here are six ways you can make the most of your blessings as a mompreneur:

1. Leverage Your Success

Most of us mompreneurs spend so much time trying to fix what’s not working in our business that we forget what is working. Take a few minutes to focus on the successes you have encountered and put them to work for you:

  • Ask a client or customer for a testimonial or an endorsement.
  • Publicize any awards or certifications you’ve earned.
  • Take photos or videos of your progress on a project and share them on social media.

2. Leverage Your Work

Every step of your journey as a mompreneur is a building block. Each time you create something as part of your work, you are adding to the foundation of your success. Be careful not to keep your eyes fixed too much on the next step that you forget the solid work that got you this far. Instead, continue to use that work to propel you further on our journey:

  • Repurpose a speech you’ve given in the past as a blog post or webinar.
  • Turn your blog posts into a book.
  • Create an online course based on the steps or principles you are already using in your business.

3. Leverage Your Knowledge

Even if you’re brand spankin’ new to your business, chances are you have valuable knowledge that can help your community. Don’t keep that information to yourself out of fear or pride. Share it with your audience and watch them grow in gratitude and admiration:

  • Share a tool or system you use as a free video, PDF or webinar.
  • Off to teach a seminar or workshop at no cost to newcomers in your industry.
  • Pitch the local news media a story that is timely and relevant while allowing you to share your expertise.

4. Leverage Your Time

The one commodity we are all given in equal measure is time. (Although, most moms agree that our time no longer belongs to us!) So here’s an obvious but important tip – if you have limited time to work on your business, then spend it wisely and don’t duplicate efforts:

  • Identify your most profitable activities and stick to those. In the Sisterhood, we call this working on our MBAs (Meaningful Business Activities).
  • Create replicable systems for all the repetitive tasks in your business. Draft responses to common customer service emails and copy and paste them as needed. Systemize your invoicing and time tracking process.
  • Review the tasks you are doing that are not a good use of your time and eliminate or delegate them.

5. Leverage Your Relationships

Large corporations like to tell us how their greatest resource is their people. It’s CEO speak that we tend to tune out because we’ve heard it too many times. But in reality, as a small business owner or ministry leader, we treasure our relationships and consider the people in our lives a huge part of our story. Here’s how you can make the most of those relationships:

  • Ask a client or colleague for a referral.
  • Mine your social media contacts and identify a handful of influencers who already know and trust you – and would be willing to share your message with their friends.
  • Find a new way each day to be of service to someone. When you add value to others you are investing in their growth and success.

6. Leverage Your Strengths

When you own a small business or run a ministry there is always so much to do! The trick is to work within your strengths. Because your strengths are what led you to where you are now – and they will be your best resource as you move forward.

  • Identify the things you enjoy that you are good at doing. Spend most of your time doing those things.
  • Ask five people who know you well to describe your best qualities. Figure out how you can use those qualities more in your daily work.
  • Study your craft. Instead of spinning your wheels trying to learn something new that is out of your wheelhouse, build on your strengths by honing your skills.

Your turn! What other ways do you leverage what you have in your business or ministry?

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