If You Treasure It, Then Measure It: Five Simple Ways to Track Your Business Success

Treasure It Measure ItWhat do dieticians encourage people to do when they want to improve their nutrition? Write down everything they eat. What do personal trainers ask people to do when they want to improve their fitness? Keep an exercise log. What do financial advisors tell people to do when they want to improve their money management skills? Create a written budget. No matter what you want to improve, the first step is to identify your current position so you can measure your progress.

The same concept holds true in business. You can’t grow your business if you don’t really have an understanding of where you are now. And you can’t maintain momentum if the only time you ever look at your stats is when someone asks you about them. So I tell the mompreneurs I work with “If you treasure it, then measure it.”

As a marketer, I’m a bit of a data geek, but some of this doesn’t come naturally to me so I have to remind myself of the value of monitoring the numbers. While this may not be the fun part of owning a business, it’s an important one.  Here are some simple tools to get you started:

1. Website Traffic. The best tool for most small businesses to measure website traffic is Google Analytics. It’s free, easy to install and packed with valuable insight. The only problem I have with Google Analytics is that I can easily fall down the rabbit hole and spend way too much time exploring and researching data I don’t need. I’m no expert so I’m sure there’s a lot that I’m missing, but the data I find valuable to monitor in Google Analytics includes:

  • Unique Monthly Visitors – how many people visit my site?
  • Page Views – how many of my pages are people visiting?
  • Average Visit Duration – how long are readers spending on my site?
  • Referrals – where is my traffic coming from?
  • Keywords – what words are people using when they search for my site?

I also take a look at demographic information such as age, gender and country; the use of mobile devices; and the most popular pages.  I don’t necessarily track those categories every month but I know how to find the information when I need it. You can also use Google Analytics to track your conversion rate and determine how successful a specific page is. 

2. Subscriber List Building. If you’re building a business or ministry then you are probably communicating with your clients, customers, readers, listeners, members, patients, students, fans, donors, etc. in some way.  If you’re using an email marketing solution such as Mail Chimp, Constant Contact, Aweber, Direct Pay or one of the many other platforms, you should have a wealth of insight available to you. I typically monitor the following: [Read more...]

Put Jesus on the Shelf

ElfontheShelfFor the past five years, December 1st has marked the arrival of Elf on the Shelf in our home. It’s a highlight of the season. You’re probably familiar with how this works, but I’ll fill you in just in case. Affectionately named Goody, our Elf’s job is to observe our behavior and report to the North Pole every night to let Santa know if we’ve been naughty or nice. When Goody returns each morning we find him in a different location. Peeking out between the leaves of a silk poinsettia plant, dangling from the dining room chandelier or munching on some snacks in the pantry. We engage in a month long game of Hide-and-Seek with our felt-covered friend! (Some people claim their Elf on a Shelf gets into mischief while they sleep, but Goody is on the straight and narrow.)

The other day I was trying to figure out exactly why my children love this game with Goody. They are more excited for his arrival than they are for Santa – and Goody doesn’t bring presents! Then it dawned on me – Goody brings out the best in them. He encourages them to be kind and helpful. And it feels great when you are your best self.

You know who does that for me? Jesus. Of course you knew I was going to say that. But what if I told you I was going to make Jesus my Elf on a Shelf? No, I’m not planning to create a fabric Baby Jesus and hide him in my house every night. (That might be frowned upon in some circles.) But here’s what I am going to do:

Three Ways I’m Going to Put Jesus on the Shelf this Christmas Season

1. I’m going to look for Jesus every day. Just like my children search for Goody in anticipation first thing in the morning and then delight in his discovery, I’m going to make it my mission to seek Jesus in the most unusual places each day. I’m going to keep my eyes open for the presence of Christ in every corner and crevice of my life. I’m going to recognize his light in the grouchy sales clerk and the impatient driver honking his horn behind me. I’m going to marvel at his works shining brightly despite the bullying and terrorism and apathy and despair of our world. I will not give up until I find him. And when I do, I’m going to jump for joy!  [Read more...]

Three Fabulous Reasons to Join the Sisterhood of Christian Mompreneurs

If you like free stuff, discounted prices and hanging out with smart women who share your values, then listen up! It’s “Back to Business” time here at the International Christian Mompreneur Network and we’re inviting YOU to join us for a full year of learning, encouragement and networking in the Sisterhood of Christian Mompreneurs.

So what’s the Sisterhood of Christian Mompreneurs and why would you want to join us? Well let me just say that the Sisterhood is better than anything I ever could have dreamed of creating. In fact, I’m not even sure I knew what I was doing when I started the Sisterhood – I simply knew we needed a place where we could feel supported. The Sisterhood has flourished beyond my expectations. It’s a thriving circle of women who do more for me than I could possibly do for them. It’s a community of encouragement, learning and sharing. And it’s just for Christian moms who are running a business that supports their values.

Now, if that’s not reason enough, take a look at these three fabulous reasons to join the Sisterhood of Christian Mompreneurs this month:

Sisterhood Photo1. The Sisterhood is filled with the most talented, inspirational and supportive Christian business women I know! They are doing AMAZING work in this world and it’s my privilege to bear witness to their journey. I am blessed to be a part of the group and I absolutely love watching them support one another in everything from business to motherhood. Don’t take my word for it – you can meet some of them here: Meet a Featured Sister.

 

2. I’ve got a super secret promo code you can use to save $50 off your annual membership! Just enter “BACK2BUSINESS” and you’ll automatically get a $50 discount. It’s valid through October 31, 2013 and you can redeem it here: Sisterhood of Christian Mompreneurs. You’re welcome!

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3. You’re going to get free stuff! And I’m not talking about pens that break and magnets you’ll never use – I’m talking about high quality training programs designed to help you grow your business all year long. In fact, when you join the Sisterhood, you’ll receive our latest training program as my free gift to you. It’s called the She Builds a Business Home Study course and it includes more than 3 hours of video training from our spring 2013 live event. You’ll learn the Five Foundations for Flourishing in Business as you get in on the action at the premiere training and networking event for Christian mom entrepreneurs!

Not sure yet? Watch the first training video for free and discover the 7 Gifts of Strategy and Spirit – click here for your sneak peek now!

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