If You Treasure It, Then Measure It: Five Simple Ways to Track Your Business Success

Treasure It Measure ItWhat do dieticians encourage people to do when they want to improve their nutrition? Write down everything they eat. What do personal trainers ask people to do when they want to improve their fitness? Keep an exercise log. What do financial advisors tell people to do when they want to improve their money management skills? Create a written budget. No matter what you want to improve, the first step is to identify your current position so you can measure your progress.

The same concept holds true in business. You can’t grow your business if you don’t really have an understanding of where you are now. And you can’t maintain momentum if the only time you ever look at your stats is when someone asks you about them. So I tell the mompreneurs I work with “If you treasure it, then measure it.”

As a marketer, I’m a bit of a data geek, but some of this doesn’t come naturally to me so I have to remind myself of the value of monitoring the numbers. While this may not be the fun part of owning a business, it’s an important one.  Here are some simple tools to get you started:

1. Website Traffic. The best tool for most small businesses to measure website traffic is Google Analytics. It’s free, easy to install and packed with valuable insight. The only problem I have with Google Analytics is that I can easily fall down the rabbit hole and spend way too much time exploring and researching data I don’t need. I’m no expert so I’m sure there’s a lot that I’m missing, but the data I find valuable to monitor in Google Analytics includes:

  • Unique Monthly Visitors – how many people visit my site?
  • Page Views – how many of my pages are people visiting?
  • Average Visit Duration – how long are readers spending on my site?
  • Referrals – where is my traffic coming from?
  • Keywords – what words are people using when they search for my site?

I also take a look at demographic information such as age, gender and country; the use of mobile devices; and the most popular pages.  I don’t necessarily track those categories every month but I know how to find the information when I need it. You can also use Google Analytics to track your conversion rate and determine how successful a specific page is. 

2. Subscriber List Building. If you’re building a business or ministry then you are probably communicating with your clients, customers, readers, listeners, members, patients, students, fans, donors, etc. in some way.  If you’re using an email marketing solution such as Mail Chimp, Constant Contact, Aweber, Direct Pay or one of the many other platforms, you should have a wealth of insight available to you. I typically monitor the following:

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Three Fabulous Reasons to Join the Sisterhood of Christian Mompreneurs

If you like free stuff, discounted prices and hanging out with smart women who share your values, then listen up! It’s “Back to Business” time here at the International Christian Mompreneur Network and we’re inviting YOU to join us for a full year of learning, encouragement and networking in the Sisterhood of Christian Mompreneurs.

So what’s the Sisterhood of Christian Mompreneurs and why would you want to join us? Well let me just say that the Sisterhood is better than anything I ever could have dreamed of creating. In fact, I’m not even sure I knew what I was doing when I started the Sisterhood – I simply knew we needed a place where we could feel supported. The Sisterhood has flourished beyond my expectations. It’s a thriving circle of women who do more for me than I could possibly do for them. It’s a community of encouragement, learning and sharing. And it’s just for Christian moms who are running a business that supports their values.

Now, if that’s not reason enough, take a look at these three fabulous reasons to join the Sisterhood of Christian Mompreneurs this month:

Sisterhood Photo1. The Sisterhood is filled with the most talented, inspirational and supportive Christian business women I know! They are doing AMAZING work in this world and it’s my privilege to bear witness to their journey. I am blessed to be a part of the group and I absolutely love watching them support one another in everything from business to motherhood. Don’t take my word for it – you can meet some of them here: Meet a Featured Sister.


2. I’ve got a super secret promo code you can use to save $50 off your annual membership! Just enter “BACK2BUSINESS” and you’ll automatically get a $50 discount. It’s valid through October 31, 2013 and you can redeem it here: Sisterhood of Christian Mompreneurs. You’re welcome!

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3. You’re going to get free stuff! And I’m not talking about pens that break and magnets you’ll never use – I’m talking about high quality training programs designed to help you grow your business all year long. In fact, when you join the Sisterhood, you’ll receive our latest training program as my free gift to you. It’s called the She Builds a Business Home Study course and it includes more than 3 hours of video training from our spring 2013 live event. You’ll learn the Five Foundations for Flourishing in Business as you get in on the action at the premiere training and networking event for Christian mom entrepreneurs!

Not sure yet? Watch the first training video for free and discover the 7 Gifts of Strategy and Spirit – click here for your sneak peek now!

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Five Mantras for Peace and Productivity

Ok to Say NOHave you ever sat down with a friend over coffee and poured your heart out about something that’s been troubling you? And somehow (let’s call it divine inspiration), she comes up with the perfect statement to put you at ease. She finds those magic words you need to hear to make you feel better and remind you that everything will be ok.

Wouldn’t you like to bottle that encouragement and tap into it anytime you need it? Of course, I know you’d rather have your BFF deliver it in person, but we don’t always have time for a long chat with a friend. So why not try the DIY method of encouragement? It’s not a replacement for your loving friendship, but it will help you stay positive and focused on what matters most. And don’t be freaked out because I’m calling them “mantras” – they aren’t woo-woo Western chants designed to bring you wealth and happiness. They are simply affirmations…reminders to yourself of what you ALREADY know…of what your best friend would tell you if she were sitting right next to you.

Here’s how it works. Create three to five mantras that encourage you. These are the messages that you know you need to hear whenever you are frustrated, defeated, overwhelmed or exhausted. These are the words you hear the Holy Spirit whisper in your heart when you really spend the time to listen. These are the words that bring you peace and confidence and clarity – in business and at home.

Your mantras will be unique to your life and your business and the challenges you are experiencing in this season. But take a look at some of my personal mantras for inspiration:

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Ten Weird Things I Love About Being a Mompreneur

Work from HomeWhenever I ask women what they love about being a mom entrepreneur or working from home, I always get the same response: the flexibility to set my own schedule so I can spend more time with my family. Flexibility is the overwhelmingly popular benefit of owning a home-based business as a mom. But beyond that, what else is so wonderful? What are the other surprises and joys that come from running a business and raising children under the same roof? Here are a few of my favorites:


Ten Weird Things I Love About Being a Mompreneur

1. Saying yes. When you run a business and raise a family at the same time, there are lot of things you have to say no to, but there are also some things that you get to say yes to. Like stopping by the school to drop off a forgotten item, taking a day trip with the kids, visiting a friend in the hospital or volunteering as a Girl Scout leader. If I worked full time in a J-O-B, those things would be out of the question.

2. Soaking up some quiet. If you’re a homeschooling mom or your children are still babies, you may not appreciate this…but I treasure the quiet in my home from 8:30 am to 3:30 pm every day. I don’t turn on the TV or radio at all. I don’t even answer the phone unless I have to. I just bask in the calm between the storms that bookend our daily lives as a busy family. And yes – I get a whole lot of work done, too!

3.  The office infirmary. With three active kids in elementary and middle school, we’re exposed to a lot of germs around here. When one of them is run down with a bug, it doesn’t set my world in a tailspin. I can administer Saltines and chicken soup in between writing blog posts and doing radio interviews. Easy peezy.

4. Yoga pants. Enough said.

5. My own cooking. Now, I’m not the best chef on the planet, but I do take the time to prepare healthy and delicious meals for myself and my family. I pack four lunches a day and I love the fact that I don’t have to pack one for myself. I can just go the fridge and grab something homemade for lunch. Of course, I still make time for lunch with friends and colleagues on occasion because I love going out to eat. But on a daily basis, I get to eat in my own kitchen. And I have more time to prepare healthy dinners too. I kinda love that.

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