Which Social Media Platform is Best for Your Business?

Social Media ImagesI canceled my membership at my CrossFit gym this summer. It was more difficult to do than I expected. My morning WOD had become part of my routine and I felt like a quitter when I had to let it go. But my reasoning was simple – I wasn’t getting there often enough to make a difference.

My son is working out with the high school wrestling team at 6:30 am almost every day and it just became a challenge for me to get to the gym at that time. So now I’m running on the track at the school or lifting with a friend who lives near the school. It’s not CrossFit, but it’s working for me. Why? Because I’m actually doing it.

Personally, I think that’s the key to any fitness routine – choose one that you will actually do. Folks love to tell you how fabulous their exercise program is and how everyone else should do it, too. Whether it’s yoga, CrossFit or triathlon training, when you take up a sport, you become part of a family. They create a cult-like following for their workouts, which actually makes it easier to stick with once you drink the Kool-Aid. But it makes it complicated if you just want to have fun with your workout and you’re not able to fully embrace the lifestyle.

The same thing holds true for diets. You join an enthusiastic and exclusive community when you become a vegan, or follow a plant-based whole foods diet or try Paleo. And there’s so much conflicting evidence about which lifestyle is best, that it’s overwhelming to know what’s right for you.

So how do you decide which diet or fitness routine is best for you? Personally, I think the best choice is a routine or diet that you can stick with. One that you will actually do.

I feel the same way about social media. People ask me all the time, “Which social media platform do I need to be on for my business?” There always seems to be a new option and it’s easy to get distracted learning each one.

But there’s no single social media platform that’s BEST for everyone. It’s more like a dating game in which you rule out some options and experiment with others until you decide if they are keepers. Yes, it’s true that Facebook is still the largest social media platform with 1.23 billion monthly active users. And Google Plus puts the power of Google search engines behind your social media updates. And Instagram is the fastest growing social site globally. Despite those trends, I don’t think EVERYONE should invest in learning and using sites solely because they are popular or growing.  

I build my social media presence on specific platforms based on two criteria: [Read more...]

Five Simple Ways to Keep Your Business Afloat This Summer

Five Simple Ways to Keep Your Business Afloat This SummerTravel, visitors and camp, oh my! I don’t know about you, but I’m finding it difficult to do anything more than absolutely necessary in the office these days. It seems there is always something more enticing than my computer. And the motivation I was filled with in January has fizzled to a desperate attempt to do as much work as possible before noon so I can hit the beach or the pool with the kids.

After I’m finished beating myself up for feeling like a slacker, I remind myself that this is what I signed up for. This is what I wanted when I decided to go into business for myself and work from home. I wanted the flexibility to work my schedule around other things in my life – like my family. I wanted to call my own shots and control my own workload. So instead of feeling guilty for not accomplishing extraordinary feats in my business this summer or crossing a thousand things off my “to do” list, I’ve decided to embrace the opportunity to enjoy the benefits of being a mompreneur.

But that doesn’t mean I’m putting business on hold until September. I’m just finding ways to be more efficient and prioritize better. Here are a few strategies I’m employing this summer to ensure smooth sailing for my business while I’m focusing on family a little bit more:

Five Simple Ways to Keep Your Business Afloat This Summer

1. Put first things first. I’m on a mission to become a Time Management Ninja! I ask myself, “What are the things I absolutely, positively have to keep doing in my business?” Then I carve out time – even if it’s early in the morning – to make sure those get done first. I feel a sense of relief once the necessities are finished and then I can decide to move on to additional work – or take the rest of the day off to play!   

2. Give each goal a deadline. It’s easy to put off larger projects in the summer when my calendar is a little more open and the temptations and distractions are a little more alluring. The only way I know to combat this situation is to give myself a specific deadline. If it’s a big enough project, I give myself smaller deadlines along the way. This helps me prevent procrastination and overwhelm. [Read more...]

Do You Belong Here? A Peek Inside the Sisterhood of Christian Mompreneurs

Survey Results IGOne of the things I love most about what I do is getting to know some pretty fabulous women. When I stepped out in faith to create the International Christian Mompreneur Network, I was placing a call for help. I was reaching out to other moms just like me who were feeling overwhelmed and isolated as they juggled the challenges and joys of running a business while raising a family. These ladies answered my call for help and formed an extraordinary circle of support and encouragement for me and for one another. They’ve developed friendships as they’ve grown their businesses.

But lots of women wonder if they will fit in. They send me emails saying:

“My children are all grown and out of the house. Am I too old to join?”

Or…

“I don’t really have a business…it’s more of an idea right now. Can I still belong?”

Or…

“I’ve got a J-O-B but I hope to start my business soon. Is this the place for me?”

My answer is YES! Of course, you belong here! But sometimes it’s good to see the data – so you can really learn about the women God has placed in our lives. So, here’s a peek inside our circle.

The ladies in the Sisterhood of Christian Mompreneurs:

  • Live in 21 different states in the United States and one Canadian city.
  • Are older than you might think, with 57% of us in our 40s.
  • Have 2 or 3 children living at home – some more, some less.
  • Want to learn about a variety of different topics to help grow their business or ministry.
  • Take advantage of our private Facebook group for networking and support as well as our monthly group calls, opportunities to promote their businesses, training webinars and more.

(Keep in mind, these are just the ladies in our Sisterhood group. The full membership of the International Christian Mompreneur Network is even more diverse – with members from all over the world including Australia, United Kingdom, India, Philippines, Brazil, South Africa, Indonesia, Italy, Germany, New Zealand, Nigeria and more!) [Read more...]