Quick – which title describes you best: “blogger” or “business owner?” Most of the moms I work with would consider themselves a business owner who uses blogging as a tool. But if you’re one of those bloggers who recently found herself creating something bigger than a blog and learning to monetize her hobby, then this post’s for you! Or, if you’re just getting started in your business AND your blog, stick around — there are a few tips for you here as well.
I had the privilege of presenting with Adrianna Domingos-Lupher of Next Gen MilSpouse at Type A Parent Bootcamp in Walt Disney World last week where we inspired some amazingly talented bloggers to make that shift to business owner. Some of them are “accidental entrepreneurs” – moms who had no intention of going pro but their blogs took off and they followed. Others were very intentional about their goals to earn a living with their blog – they knew how to blog (much better than me), but they needed the skinny on the business side of things.
Here’s what we shared with them. I’ve divided it into three parts because there are a lot of tips to cover and I know you don’t have a lot of time to read. So, take it one day at a time. Baby steps. We’ll start with making a shift in your mindset…
[Blogger to Business Owner Part 1]
Making the Shift: Five Truths to Tell Yourself About Turning Your Blog into a Business
1. If you believe in yourself, you can do anything. Sounds like I’ve been sniffing Tinker Bell’s pixie dust, but it’s true. If you want others to take you seriously, then you have to believe that you’re worth it. And YOU are! So don’t apologize for where you are in your business or hide behind your excuses…stand confidently and know that YOU are more than capable!
2. It’s easier than you think. Running a business isn’t easy. But we often make it a bigger deal than it needs to be. We freak out about taxes or website development or making sales calls… But here’s the good news: the one thing you are most afraid of is probably the one thing that someone else thinks is easy peazy. So the solution is simple: reach out to a friend or colleague who has done what you want to do, and ask for guidance.
3. You’ve got to get over yourself. The things that usually get in the way of success are universal. Things like: I don’t have TIME to do this…I don’t have the MONEY to grow my business…I don’t know HOW to do this…I’m AFRAID it won’t work…I feel GUILTY because I should be spending more time with my family. We’ve ALL felt this way at some point. I’m not saying you aren’t special – because you are SUPER special – but these are not unique and insurmountable obstacles. Just ask any other mom entrepreneur. If we can do it – so can you! [Read more...]