Meet Featured Member Susan Orehowsky

SusanOrehowskyIf you’re thinking about turning your personal struggles into a business to help others, you’ve got to meet Susan Orehowsky. She’s one of those women who doesn’t take “no” for an answer. When she meets a road block, she finds another way around! That’s exactly what she did when she was faced with health concerns – and it led her to a new career where she is opening doors to health and wellness for women. 

Meet Featured Member Susan Orehowsky

Business Name: Living Life Holistic

Business Description: Holistic Health Coaching

Susan’s Story: My story is two fold – my husband broke his neck C4 in 1986. Half the doctors thought he was paralyzed the others thought he was dead. He was neither because we serve an awesome God! Years later he began to have migraines which started to become debilitating. Our lives revolved around the migraines. After using traditional medicine, lots of side effects, we met a gentleman who used pharmaceutical grade supplements and had a protocol to follow using grapeseed extract, calcium, low glycemic food plan, exercise and lots of water. After four months we realized he was 99.9% migraine free! We have used this protocol for nearly 10 years now. Praise God!  

I went through what is called early onset menopause. It started in my 30s and for about 4 years. It was a life changing event. I went to my OB/GYN who promptly told me that I was too young and wanted to put me on birth control pills. What? Well, I went back to school for health and wellness. At first I received my certification in Christian Life Coaching, then Holistic Health and eventually in essential oils. I used a very natural solution, and yes the road was hard sometimes, but the side effects were zero. I chose natural medicine, eliminated the dairy, gluten, soy, corn, wheat, peanuts and sugar.  Easy to do and easy not to do…right! Today I have lost 27 of the 50 pounds that I  have gained. This is my main focus in business, women and menopause, all things hormonal.  It’s a new season and it’s a time to embrace and enjoy. There is life on the other side, I promise! [Read more...]

If You Treasure It, Then Measure It: Five Simple Ways to Track Your Business Success

Treasure It Measure ItWhat do dieticians encourage people to do when they want to improve their nutrition? Write down everything they eat. What do personal trainers ask people to do when they want to improve their fitness? Keep an exercise log. What do financial advisors tell people to do when they want to improve their money management skills? Create a written budget. No matter what you want to improve, the first step is to identify your current position so you can measure your progress.

The same concept holds true in business. You can’t grow your business if you don’t really have an understanding of where you are now. And you can’t maintain momentum if the only time you ever look at your stats is when someone asks you about them. So I tell the mompreneurs I work with “If you treasure it, then measure it.”

As a marketer, I’m a bit of a data geek, but some of this doesn’t come naturally to me so I have to remind myself of the value of monitoring the numbers. While this may not be the fun part of owning a business, it’s an important one.  Here are some simple tools to get you started:

1. Website Traffic. The best tool for most small businesses to measure website traffic is Google Analytics. It’s free, easy to install and packed with valuable insight. The only problem I have with Google Analytics is that I can easily fall down the rabbit hole and spend way too much time exploring and researching data I don’t need. I’m no expert so I’m sure there’s a lot that I’m missing, but the data I find valuable to monitor in Google Analytics includes:

  • Unique Monthly Visitors – how many people visit my site?
  • Page Views – how many of my pages are people visiting?
  • Average Visit Duration – how long are readers spending on my site?
  • Referrals – where is my traffic coming from?
  • Keywords – what words are people using when they search for my site?

I also take a look at demographic information such as age, gender and country; the use of mobile devices; and the most popular pages.  I don’t necessarily track those categories every month but I know how to find the information when I need it. You can also use Google Analytics to track your conversion rate and determine how successful a specific page is. 

2. Subscriber List Building. If you’re building a business or ministry then you are probably communicating with your clients, customers, readers, listeners, members, patients, students, fans, donors, etc. in some way.  If you’re using an email marketing solution such as Mail Chimp, Constant Contact, Aweber, Direct Pay or one of the many other platforms, you should have a wealth of insight available to you. I typically monitor the following: [Read more...]

Meet Featured Members Julie and Katie Black

IMG_4218aGod knew what he was doing when he connected me with Julie Black and her daughter, Katie Black. They were preparing to launch the Contemporary Christian Women’s Academy and needed my help with marketing. I was honored to deliver. And what I received in return was a powerful dose of inspiration that only this amazing duo can provide! Since we met nearly a year ago, Julie and Katie have taken their business from “idea” to “inception” and are now in the midst of a whirlwind of speaking engagements and retreats. What I love most about them is the way they practice what they preach – pushing past their fears and conquering the self-limiting thoughts that prevent women from living the extraordinary lives God intends. In fact, Katie left a full time teaching position and moved her home to launch this business – and they are both beginning to reap what they sow. 

Business Name: Contemporary Christian Women’s Academy (CCWA) 

Business Description: We’re a mom and daughter team that writes, teaches, and speaks about living a life that’s aligned with who you are and who God intended you to be for Christian women all over the world. [Read more...]