Anne is the woman at the party talking about what nobody wants to hear — end of life decisions. But it’s a topic we all need to talk about with our families. And she’s making it easier to start that conversation.
Meet Featured Sister Anne Elizabeth Denny
Business Name: Plan Well Finish Well
Business Description: As a speaker, author and blogger, I educate and equip individuals and families to proactively prepare for future medical decisions. I especially help women—both those dealing with a loved one’s or their own—upcoming end-of-life journey to trade conflict, confusion and fear for family unity, confidence and peace of mind.
My mother’s twenty year journey with Alzheimer’s disease was the catalyst for the work I do. Though Mom’s decline was gradual, we faced numerous medical decisions in her final three years. As a family, we did not always agree on the best care possible for Mom.
My experiences, coupled with a whisper from the Holy Spirit, prompted me to explore how other families were coping with end-of-life decisions. I learned that most families never discuss their preferences until the crisis unfolds in the ER. I felt called to learn all I could so I could help other families prepare.
For most of my professional career, I served as a business technology consultant in the healthcare industry. I developed solutions to solve problems for clients, usually by selecting and applying technology. Those skills equipped me to to design and develop a web-based healthcare directive tool, which I’ve licensed to a major healthcare delivery system. I’m actively marketing to other prospects. I’ve written a book, offered motivational presentations, and created my blog to share the message that end-of-life preparation affords peace of mind.
Helping families stay united instead of battling over care for a loved one is my mission. Scripture repeatedly commands us: “Do not fear.” I believe that part of our testimony is a graceful end-of-life journey. With thoughtful preparation, we can demonstrate that we do not fear dying, because we are certain of our salvation. As Christian women, we have the opportunity and responsibility to prepare our families for the dying process. We can be the conversation catalyst for those we love, ensure all of our family members write and communicate their healthcare directives.
Favorite Scripture: :
Philippians 4:6-9 (ESV) is my life verse and anchor. When I am worried or anxious, I come back to this verse:
Do not be anxious about anything, but in everything by prayer and supplication with thanksgiving let your requests be made known to God. And the peace of God, which surpasses all understanding, will guard your hearts and your minds in Christ Jesus.
Finally, brothers, whatever is true, whatever is honorable, whatever is just, whatever is pure, whatever is lovely, whatever is commendable, if there is any excellence, if there is anything worthy of praise, think about these things. What you have learned and received and heard and seen in me—practice these things, and the God of peace will be with you.
Hobbies, interests, gifts:
Community Bible Study: we are part of a CBS chapter in Minnesota that has about 500 attendees/week. My husband, Skip, and I are core group leaders, shepherding about 22 folks through weekly bible study. We’ve been leaders for 5 years.
Sports: Cross country skiing, downhill skiing, hiking, biking.
Music: guitar, piano, singing. I have two CD’s of Christian praise and worship music that I composed and produced. I also produced a music video about being the daughter of an Alzheimer’s patient.
My beloved is Skip. We’ve been married six glorious years. This is a second marriage for each of us, and we are incredibly mindful of the blessing God has given us in each other. The Holy Spirit is the center of our marriage, and that makes all the difference!
We have four children between us. Jenn is 31, Erik is 28, Alex is 26 and Blake is 23. They are all launched in their lives so we are empty nesters. Our golden retriever, Augustus, fills our home and hearts with unconditional love and occasional mischief.
Greatest challenge as a mom entrepreneur:
I began my entrepreneurial journey when my youngest was in his sophomore year of college. So, the “mom” part of the journey has been less intense for me. My kudos to all those in the Sisterhood who are juggling raising young children and teens while building your business. I stand in awe.
My greatest challenge is juggling three parts of my business: marketing and selling my healthcare directives software to healthcare systems, developing my website/blog, and finding and enjoying speaking opportunities. The days are too short to get it all done, but I’m striving to stay balanced. I’m trusting God more and more deeply because of my complete inability to do it all. That’s the blessing in disguise. When I feel overwhelmed, I know I need to turn to God in prayer.
Advice for other mom entrepreneurs:
My advice is to get clear and stay focused on your goals. Michael Hyatt’s program (5 days to your Best Year Ever) has been really helpful for me. I’ve become more disciplined about spending my time on tasks that move me forward towards my goals.
I also know that when my heart is really submitted to Jesus, my work life goes well, because I am trusting that what is happening is in His control.
Website: Anne Elizabeth Denny
Facebook: Anne Elizabeth Denny
LinkedIn: Anne Elizabeth Denny