If You Treasure It, Then Measure It: Five Simple Ways to Track Your Business Success

Treasure It Measure ItWhat do dieticians encourage people to do when they want to improve their nutrition? Write down everything they eat. What do personal trainers ask people to do when they want to improve their fitness? Keep an exercise log. What do financial advisors tell people to do when they want to improve their money management skills? Create a written budget. No matter what you want to improve, the first step is to identify your current position so you can measure your progress.

The same concept holds true in business. You can’t grow your business if you don’t really have an understanding of where you are now. And you can’t maintain momentum if the only time you ever look at your stats is when someone asks you about them. So I tell the mompreneurs I work with “If you treasure it, then measure it.”

As a marketer, I’m a bit of a data geek, but some of this doesn’t come naturally to me so I have to remind myself of the value of monitoring the numbers. While this may not be the fun part of owning a business, it’s an important one.  Here are some simple tools to get you started:

1. Website Traffic. The best tool for most small businesses to measure website traffic is Google Analytics. It’s free, easy to install and packed with valuable insight. The only problem I have with Google Analytics is that I can easily fall down the rabbit hole and spend way too much time exploring and researching data I don’t need. I’m no expert so I’m sure there’s a lot that I’m missing, but the data I find valuable to monitor in Google Analytics includes:

  • Unique Monthly Visitors – how many people visit my site?
  • Page Views – how many of my pages are people visiting?
  • Average Visit Duration – how long are readers spending on my site?
  • Referrals – where is my traffic coming from?
  • Keywords – what words are people using when they search for my site?

I also take a look at demographic information such as age, gender and country; the use of mobile devices; and the most popular pages.  I don’t necessarily track those categories every month but I know how to find the information when I need it. You can also use Google Analytics to track your conversion rate and determine how successful a specific page is. 

2. Subscriber List Building. If you’re building a business or ministry then you are probably communicating with your clients, customers, readers, listeners, members, patients, students, fans, donors, etc. in some way.  If you’re using an email marketing solution such as Mail Chimp, Constant Contact, Aweber, Direct Pay or one of the many other platforms, you should have a wealth of insight available to you. I typically monitor the following: [Read more...]

Three Essential Ingredients to Growing a 
Fruitful Business or Ministry

Rows of apple trees with fresh ripe fruit.Free Teleseminar for Christian Mom Entrepreneurs:

Three Essential Ingredients to Growing a 
Fruitful Business or Ministry

Wednesday, February 5, 2014

1 pm Eastern

Forget all the fancy technology and expensive software…the most important tools for growing a fruitful business or ministry are simple concepts that don’t cost a dime. Join me and hundreds of other Christian mompreneurs as we get real about what you need to get the results you want in your business, blog or ministry this year.

During this call we’ll discuss:

  • The three questions you need to answer before you spend a single dime (or your precious time) on marketing your business, blog or ministry.
  • The truth about how many small businesses do their marketing – and how you can prevent the “feast or famine” cycle.
  • The secret to steadily growing your business – online and offline.
  • An opportunity to grow your business this year with the support of a small group of mom entrepreneurs who share your values.

Click here to reserve your spot now! 

Platform: Get Noticed in a Noisy World [Video Book Review]

Platform: Get Noticed in a Noisy World by Michael Hyatt [Video Book Review]

The ladies in the Sisterhood of Christian Mompreneurs just finished reading Michael Hyatt’s latest book, Platform: Get Noticed in a Noisy World. I have to tell you that this is one of the most information-packed books I’ve read this year — filled with practical tips and resources on how to build a platform in a competitive online marketplace. No matter what you have to say or sell in your business, you will absolutely find some actionable tips and tools you can use in this book. I have a list of about 30 items I need to work on based on Hyatt’s advice! 

Watch the short video for my quickie review and then let me know your thoughts. 



What about you? Have you read the book? What tips did you take away and what are you doing now to build your platform?