Which Social Media Platform is Best for Your Business?

Social Media ImagesI canceled my membership at my CrossFit gym this summer. It was more difficult to do than I expected. My morning WOD had become part of my routine and I felt like a quitter when I had to let it go. But my reasoning was simple – I wasn’t getting there often enough to make a difference.

My son is working out with the high school wrestling team at 6:30 am almost every day and it just became a challenge for me to get to the gym at that time. So now I’m running on the track at the school or lifting with a friend who lives near the school. It’s not CrossFit, but it’s working for me. Why? Because I’m actually doing it.

Personally, I think that’s the key to any fitness routine – choose one that you will actually do. Folks love to tell you how fabulous their exercise program is and how everyone else should do it, too. Whether it’s yoga, CrossFit or triathlon training, when you take up a sport, you become part of a family. They create a cult-like following for their workouts, which actually makes it easier to stick with once you drink the Kool-Aid. But it makes it complicated if you just want to have fun with your workout and you’re not able to fully embrace the lifestyle.

The same thing holds true for diets. You join an enthusiastic and exclusive community when you become a vegan, or follow a plant-based whole foods diet or try Paleo. And there’s so much conflicting evidence about which lifestyle is best, that it’s overwhelming to know what’s right for you.

So how do you decide which diet or fitness routine is best for you? Personally, I think the best choice is a routine or diet that you can stick with. One that you will actually do.

I feel the same way about social media. People ask me all the time, “Which social media platform do I need to be on for my business?” There always seems to be a new option and it’s easy to get distracted learning each one.

But there’s no single social media platform that’s BEST for everyone. It’s more like a dating game in which you rule out some options and experiment with others until you decide if they are keepers. Yes, it’s true that Facebook is still the largest social media platform with 1.23 billion monthly active users. And Google Plus puts the power of Google search engines behind your social media updates. And Instagram is the fastest growing social site globally. Despite those trends, I don’t think EVERYONE should invest in learning and using sites solely because they are popular or growing.  

I build my social media presence on specific platforms based on two criteria: [Read more...]

Meet Featured Member Steph Calvert

steph-calvert-by-natalie-moser-photography-2-square-350One of the things I love most about TypeA Parent conferences is the warm and welcoming attitude of the organizers, speakers and other attendees. Steph Calvert is no exception. She was the friendly face I sat down next to during a hands-on workshop about creating a media kit. Lucky for me, Steph’s a talented graphic designer! Instead of taking notes, she was writing and designing her kit during the workshop as the speaker covered each step. It was fascinating to watch her work and see what she could accomplish in a two-hour session that left me with nothing but a notebook full of tasks that it took me months to decipher and execute after returning home. 

Meet Featured Member Steph Calvert 

Business Name: Hearts and Laserbeams

Business Description: We work with small businesses looking to take their web design, graphic design, and illustration projects to the next level.

Steph’s Story:  Hearts and Laserbeams has been around since late 2006. It started as an indie crafting venture on Etsy, a side project outside my full-time graphic design work where I could create funny, light-hearted one of a kind art pieces. My husband and I sold my crafts at a variety of shows across southern California, from Felt Club and Bazaar Bizarre to Unique LA and Patchwork.

Design for my own clients has always been a part of the business, but in the beginning it took a back burner. I saw Hearts and Laserbeams as a creative outlet outside of work.

In 2010, everything changed. My husband and I found out we were expecting our son, Phil. I was working full time as a t-shirt graphic designer & illustrator in downtown Los Angeles. As someone who had a vast amount of design experience, I was able to negotiate a 100% telecommuting setup to eliminate the long train commute from Long Beach to downtown LA. The setup began months before I went on maternity leave. My art director loved my work; my designs were getting the company sales at stores like Forever 21 and Urban Outfitters. Life was good. No. Life was *great*.

I went on maternity leave and came back to a position that was vastly different from the one I left behind. I returned to a new art director who hated my telecommuting status, no matter how well it worked. She made it extremely clear how much she disliked me because of it from the second I started working for her.  Working for this new unprofessional art director was a horrible fit. The stress it put on me and my family… with a newborn… I couldn’t stay there and I knew it. Something had to change immediately. [Read more...]

She Builds a Business Home Study: My Free Gift!

HomeStudyGraphicYou may not even realize this, but last year we held a live event for Christian mom entrepreneurs to learn, connect and grow. It was called She Builds a Business and it was held at the Virginia Beach Oceanfront. We spent two days together exploring the Five Foundations for Flourishing in Business:

  • Building Clarity
  • Building a Brand
  • Building Your Bottom Line
  • Building Your Team and Tools
  • Building Your Courage and Confidence

If you missed it, you’ll be glad to know we recorded the entire conference on video. And, what’s even better, is that I’d like to share those videos with you as my free gift to celebrate the anniversary of my becoming a ‘mompreneur!’  You see, when my oldest son was born 14 years ago, I went from entrepreneur to mompreneur overnight. EVERYTHING changed. For the BETTER! So I think that’s worth celebrating, don’t you?

The She Builds a Business Home Study Course is my free gift to you – now through June 7, 2014 at midnight Eastern. It’s packed with 5 hours of video training and templates and worksheets for you to build your Five Foundations this summer in the comfort of your own home. You’ll get all the training and tools – without the expense and hassle of the travel!

But you have to enroll in the Home Study Course before June 7, 2014 at midnight Eastern to take advantage of this free offer. So, click here to get started today

Not sure it’s right for you? Watch this video to see how your fellow Christian mompreneurs felt after attending She Builds a Business: