One morning I opened up my Facebook Page, determined to share something encouraging or funny or at least somewhat valuable and I stared at the blank “status update” window for about five minutes. I started typing a few times only to quickly delete the text and resume my writer’s block. Then, I did what any productive professional would do – I spent the next 20 minutes browsing through my feed hoping to be inspired or, at the very least, distracted. Eventually, I closed my browser without having left a comment. And I got to work.
Has that ever happened to you? I think we put a lot of pressure on ourselves because we’re told that social media is a wonderful tool for business and that we need to make sure we’re active online. But sometimes, we’re just not in the mood to be social. Other times, we’re perfectly happy being social, spending hours mindlessly watching pet videos and liking someecards when we should be working…or spending time with our families. But we get swept up in all the smiling faces and we can’t seem to click away. (It happened to me twice while writing this blog post!)
That’s why I use a few tools to help me organize my time on social media. I’m not trying to be sneaky by pre-scheduling updates. Instead, I’m trying to be productive so that I’ll be able to spend my time online having real, live conversations with people – not stressing over what to write. And I’m getting help sifting through all the distracting (but entertaining!) messages so I can concentrate on the ones I want to read and comment on.
I rely on these three free social media management tools to help me better prioritize my time online: [Read more…]