Remember how much fun it was to choose a name for your baby? Everybody had an opinion and there were endless lists of ideas to inspire you. In fact, I just searched Amazon and there are currently 33,323 books on “baby names” to help expectant parents make this important decision. So where are all the helpers when it comes to choosing a name for your blog or website? Seems like the more you search, the more frustrated you become because every idea you come up with is already taken. And you’re not sure if you should use your own name or a creative name or follow some sort of strategy. Well, there’s a lot to consider, and you don’t have nine months to make a decision. So, let’s take a look at the options…
Some blogs or websites are built around a personal brand – like DaveRamsey.com, MariSmith.com or LysaTerKeurst.com. This is an especially wise option for professional speakers, authors and consultants who are building a personal brand connected to their name. That’s part of their business strategy – they want to create a recognizable brand centered on their own name. And these folks have succeeded!
But this strategy doesn’t work well for all businesses, blogs and ministries. Sometimes the purpose of the website or blog is not about building a personal brand. It’s more about creating a community…or a movement…or a company brand. While you personally may be responsible for launching the site, your vision includes brining others into the fold and creating something that’s much bigger than one person. Sites like Copyblogger and iMom and Compelling Creations follow this strategy.
Which one is right for your small business or new blog? How would you name a website for a fitness coach or a photographer? Or a research analyst, clothing designer, marriage counselor, graphic designer, image consultant, chiropractor, math tutor or video producer? Just to name a few…
And what if you want to start a personal blog around a passion or interest of yours like homeschooling and you become wildly popular like Erica over at Confessions of a Homeschooler. Then one day you hear the Holy Spirit whisper that you need to send your children to public school for some reason. What then? (No, that didn’t happen to Erica. But it could!) Or what if you start blogging during a time grief and you eventually move through that season but still want to blog on a wider range of topics like Kathy at Bereaved and Blessed? Should you name your blog around the topic of today or keep it generic so you can evolve like All Things Fadra or RobynsOnlineWorld?
The answer: it depends.
The bad news is there’s no easy answer. The good news is there’s no wrong answer. Pretty much anything you choose to name your blog or website can either last you a lifetime or evolve with you as your business grows. But it does make life easier to think through some of these questions in the beginning. (Trust me, I wish I had done this before!) So, if you’re just getting started on a website or blog, here are:
8 Things to Consider When Choosing a Name for Your Website or Blog
1. What is the purpose of your blog or website? Are you writing simply to share your personal journey or do you want to eventually create a business or ministry? If you’re not sure, it’s usually safe to start with your own name as your website.
2. Is it possible you will ever want to sell the site in future? If so, it will difficult to sell something built on your own name.
3. Do you envision a “one woman show” in which you build a personal brand as a celebrity, author or speaker? Or a collaborative site with multiple contributing authors? [Read more...]