8 Things to Consider When Choosing a Name for Your Blog

things to considerRemember how much fun it was to choose a name for your baby? Everybody had an opinion and there were endless lists of ideas to inspire you. In fact, I just searched Amazon and there are currently 33,323 books on “baby names” to help expectant parents make this important decision. So where are all the helpers when it comes to choosing a name for your blog or website? Seems like the more you search, the more frustrated you become because every idea you come up with is already taken. And you’re not sure if you should use your own name or a creative name or follow some sort of strategy. Well, there’s a lot to consider, and you don’t have nine months to make a decision. So, let’s take a look at the options…

Some blogs or websites are built around a personal brand – like DaveRamsey.com, MariSmith.com or  LysaTerKeurst.com. This is an especially wise option for professional speakers, authors and consultants who are building a personal brand connected to their name. That’s part of their business strategy – they want to create a recognizable brand centered on their own name. And these folks have succeeded!

But this strategy doesn’t work well for all businesses, blogs and ministries. Sometimes the purpose of the website or blog is not about building a personal brand. It’s more about creating a community…or a movement…or a company brand. While you personally may be responsible for launching the site, your vision includes brining others into the fold and creating something that’s much bigger than one person. Sites like Copyblogger and iMom and Compelling Creations follow this strategy.

Which one is right for your small business or new blog? How would you name a website for a fitness coach or a photographer? Or a research analyst, clothing designer, marriage counselor, graphic designer, image consultant, chiropractor, math tutor or video producer? Just to name a few…

And what if you want to start a personal blog around a passion or interest of yours like homeschooling and you become wildly popular like Erica over at Confessions of a Homeschooler. Then one day you hear the Holy Spirit whisper that you need to send your children to public school for some reason. What then? (No, that didn’t happen to Erica. But it could!) Or what if you start blogging during a time grief and you eventually move through that season but still want to blog on a wider range of topics like Kathy at Bereaved and Blessed?  Should you name your blog around the topic of today or keep it generic so you can evolve like All Things Fadra or RobynsOnlineWorld?

The answer: it depends.

The bad news is there’s no easy answer. The good news is there’s no wrong answer. Pretty much anything you choose to name your blog or website can either last you a lifetime or evolve with you as your business grows. But it does make life easier to think through some of these questions in the beginning. (Trust me, I wish I had done this before!) So, if you’re just getting started on a website or blog, here are:

8 Things to Consider When Choosing a Name for Your Website or Blog

1. What is the purpose of your blog or website? Are you writing simply to share your personal journey or do you want to eventually create a business or ministry? If you’re not sure, it’s usually safe to start with your own name as your website.

2. Is it possible you will ever want to sell the site in future? If so, it will difficult to sell something built on your own name.

3. Do you envision a “one woman show” in which you build a personal brand as a celebrity, author or speaker? Or a collaborative site with multiple contributing authors? [Read more…]

When to Say No to the Money

money, money, money...I turned down a lucrative offer this week. Actually, I’ve been doing that a lot lately – passing on opportunities, projects and contracts that would have, could have, should have added to the bottom line. Wait a minute! Why would I do that? My job as a business coach, marketing consultant and mompreneur mentor is to help other people MAKE money in their businesses. So this may seem contradictory coming from me, but sometimes you have to JUST SAY NO to the money.

Here’s why: It’s not about the money. Yes, I know you want to make a profit and believe me when I tell you that I do a happy dance every time one of my clients makes her first sale! But we all know we’re not in this business – whatever business we’re in – JUST for the money. We’re in it for a bazillion other reasons – like making a difference…sharing our gifts with the world…expressing our creativity…solving a problem…leaving a legacy…fulfilling our purpose.

So what happens to all of those noble and wonderful intentions when somebody waives a checkbook in front of us? Sometimes we are overcome by a case of “Intention Amnesia.” All of a sudden, we can’t remember WHY we do what we do in the first place. We forget that the purpose of our business is to support our family lifestyle – not to compete with it. [Read more…]

How to Improve Practically Anything in Five Minutes a Day

Journal Writing for BusinessLooking for a magic pill? The secret sauce? The quick fix to your greatest challenge? You won’t find that here. But I do want to offer a powerful suggestion on how you can make positive changes in any area of your life in as little as five minutes a day. This is a strategy I’ve used to lose weight, get out of debt, start a business and further my spiritual growth. And it’s one of the simplest tools you can find. I’m talking about pen and paper. Yes, journal writing.

Now, before you click away, saying you’re not a writer…or you’ve tried this already…or it’s never going to work…give me a minute to show you how to breathe fresh air into a dying art and use journal writing to make improvements in your life.

Want to strengthen your marriage? Buy a special journal and spend five minutes a day writing down something you love, admire or respect about your husband. After a while, you will probably feel a deeper appreciation for your husband, which may effect your behavior towards him and, in turn, his behavior towards you. You might even give him the journal as a gift. Darren Hardy, author of The Compound Effect, kept a Thanks-Giving journal filled with all the little things he loved about his wife.  He gave her the book at the end of the year. I don’t know about you, but if I received a gift like that, I’d fall in love all over again! [Read more…]