How to Use a Journal to Boost Your Business

iStock_000008962604XSmall copyOne of my favorite business tools is my journal. I admit to being lost without my smart phone, Evernote app and online calendar, but nothing beats pen and paper when it comes to building clarity and staying focused in my business. In fact, no matter how addicted I am to the digital world, I don’t actually make progress on my “big picture” goals until I’ve explored them in my journal.

Now before you dismiss this as “just another thing that you will probably fail to keep up with,” let me encourage you by saying there is no wrong way to journal! The key is to find what works for you and make it part of your sacred business rituals – meaning it becomes a habit that you do on a regular basis (whatever that means for you).

And don’t be fooled into thinking this is just a pointless self-help exercise. Journal writing is not just for love-struck teens and couples in counseling. Successful entrepreneurs — including Oprah and Suze Orman — understand the power of the written word in business.  In fact business gurus such as Stephen Covey, author of The 7 Habits of Highly Effective People, have been professing the benefits of journal writing for decades.

So a journal is an essential tool in your toolbox. When it comes to business journaling, you can use this tool to become more productive and creative at work. You can also use it to prioritize and organize your tasks, generate fresh new ideas and gain clarity on your long-term strategy and goals.

Here are 10 ways to use a journal to boost your business:  [Read more...]

The Not-So-New Strategy for Getting More Clients and Earning More Money

Asian Business Woman with Clip BoardHave you noticed all the “new” and “exciting” tools and strategies for attracting clients and boosting revenues? Miracle workers like Pinterest, affiliate marketing and pop-up ads. And then there are the magical powers of Groupon.  Oh, and let’s not forget yesterday’s rock stars – Google AdWords, Twitter and the Oprah show. Behind every successful business, it seems there’s an outrageous story of rising to the top with the help of one of these “must have” tools.

While I’m sure there is truth to some of these success stories, and I’ve employed most of them to some degree, I also know that one size does not fit all. To quote the disclaimer on Jared’s Subway ads: results are not typical. Just because Gary Vaynerchuk used Twitter to grow his family wine business to a $50 million company, doesn’t mean it will work for everyone.

So what is a frustrated mompreneur to do? All of these exciting new opportunities to grow our businesses without the promise of results!

I’m going to tell you something that’s NOT consistent with what you’ll hear from most marketing experts. In fact, it’s in contrast with some of my own advice – because yes, I am occasionally afflicted by the “bright shiny object syndrome” too.  [Read more...]

The One Thing Pinterest Doesn’t Want You to Know About Creativity

My best masterpieces are the ones that have a short shelf life. The art disappears and the creativity lives on without judgement. I’m convinced that Pinterest was invented to put moms like me to shame. You know the kind of mom I’m talking about – just creative enough to WANT to make edible snowmen and hand painted wine glasses, but not skillful enough to pull off anything that closely resembles the original image. Crafting is one of those gifts that God sprinkled sparsely on me – filling me with desire and courage but not so much actual talent. Same thing with singing. But that’s another story.

The problem with the Pinterest approach to being creative is that it focuses on the outcome or the result, rather than the process or the journey. If you think about it, we’re all creative in our own ways. If you like to garden, cook or sew, you’re creative. Or maybe you like to journal, dance, paint or go to the theater. That’s creative. You might like making scavenger hunts or enjoying role-playing games with your children. You guessed it – you’re creative. No matter what your interests are, I am certain there is a creative mamma inside you somewhere.

I learned all about the artist within myself from my friend and mentor Whitney Ferre of Creatively Fit. She taught me to resist the Pinterest Perfection and bathe myself in the beauty of the creative process. She forced me to let go of the final outcome by teaching me to paint 26 paintings on the same canvas – each one covering the previous week’s artwork. There was no time for judgment or regret or even pride. It was all about the process. [Read more...]