When it comes to technology, I know just enough to be dangerous. I get ridiculously excited about a new tool I can use to gather data or share information or create something clever. And I embrace every opportunity to “fix” a problem with an app or device. But I’m not technologically savvy and I get easily frustrated with the implementation. As a result, I tend to adopt new technology faster than I can figure it out. And I’ve been known to buy shiny new tools without researching them or considering whether or not they’re truly necessary. It’s no wonder I sometimes feel like technology has taken over.
If you’re equally enamored by and afraid of technology, you might find yourself a bit overwhelmed as well. Take a look at these simple suggestions for taming the technology beast in your business.
Five Ways to Tame the Technology Beast
1. Stop confusing your customers with too many options. If you’re a DIY website owner then you’ve probably fallen into this trap before. You read about an ad network that promises to generate income and is super simple to use, so you start advertising on your site. Then someone tells you to install a new social media sharing widget because it will increase traffic to your site, so now there are ten options for readers to share your latest blog post. And you hear that videos improve your engagement so you throw one together and slap it on your homepage. All of a sudden, your website is so cluttered with the latest technological capabilities that your visitor has no idea what you offer or how to hire you.
If this sounds like you, perhaps it’s time to simplify. Take a critical look at your site and see if there is anything you can remove. Remember what your goal is and ask yourself if each tool helps contribute to that goal.
“Perfection is achieved not when there is nothing more to add, but when there is nothing left to take away.” — Antoine de Saint-Exupéry, 1939 Click to Tweet!
2. Don’t spend all day creating graphics on Canva. I’m a huge fan of platforms like Canva and PicMonkey because they allow me to do simple photo editing that used to cost me a fortune. I love finding just the right photo and then editing it with a border or text overlay, playing with fonts and colors as I work. But when I find myself spending hours, instead of minutes, editing a single photo, I know it’s time to stop. Because every hour I spend tinkering with technology is an hour I lose for my business or my family.
So now I use a timer when I’m working with photos – just to make sure I’m not getting distracted. Your downfall may not be photo editing, but I’m willing to bet there is something you like to dabble in. Something you indulge in to the point of distraction. Try using a timer to keep tabs on yourself. [Read more…]